This branding project was developed as part of a creative initiative by Designer Briefs, giving designers a structured prompt to flex their identity design muscles and build out a fictional brand from scratch. Somekind Clothing was imagined as a streetwear label that blends clean minimalism with a gritty, authentic tone—something wearable, current, and confident without trying too hard.

The identity combines strong sans serif typography, bold iconography, and a neutral palette with unexpected pops to reflect the duality of the brand—equal parts polish and edge. To bring the concept to life, I curated imagery through Pexels and Cottonbro, choosing shots that felt raw, expressive, and lived-in. The result is a visual brand that feels cohesive, versatile, and ready to live across packaging, social, apparel, and beyond. This project was the perfect space to push creative boundaries while staying rooted in strategy and style.

@pexels | @cottonbro | @designerbriefs