This branding project was created as part of a design initiative run by The Brief Association in collaboration with The Monday Agency—a brilliant opportunity to respond to a real-world-style brief in a creative, self-directed way. Emma Taylor was positioned as a modern photographer with a refined eye, specialising in capturing honest, thoughtful moments with a natural, editorial aesthetic.

The visual identity needed to feel timeless and understated to complement her photography—not compete with it. I focused on soft neutrals, classic serif typography, and clean, spacious layouts to bring that quiet confidence to life. The result was a branding suite that feels considered, personal, and versatile across digital and print touchpoints. It was an incredibly rewarding experience to design for a creative business and sharpen my storytelling and brand-building skills within a structured, creative challenge.

@thebriefassociation | @themondayagency