This branding concept for Luxe Fleur was created as part of the let’s.brief initiative, a creative platform where designers tackle curated prompts to push their skills and design thinking. Luxe Fleur was imagined as an elevated Parisian perfumery, nestled on the illustrious Avenue Montaigne in Paris' most prestigious district. The brief called for a luxurious, timeless brand identity that evoked the sophistication and elegance of Parisian high-end craftsmanship.

I developed a brand suite that reflected the opulence and refinement of this fictional boutique—soft, romantic tones, classic serif typography, and delicate supporting marks. The result was a brand identity that feels as timeless and exclusive as the products it represents. The design captures both the heritage of Parisian perfumery and a modern sensibility, ensuring the brand could appeal to an international, discerning clientele. This project allowed me to explore the balance between heritage, luxury, and modernity, pushing my skills in creating high-end visual identities.

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