Sipps was created as part of a design challenge initiated by The Brief Association in collaboration with The Monday Agency—an initiative that encouraged designers to develop compelling brand concepts from scratch. Sipps was imagined as a refreshing, vibrant sparkling beverage brand, aimed at a young, energetic audience who values fun and personality in their drinks.

The branding was designed to be playful and bold, using bright colors, dynamic typography, and cheeky elements that set it apart from conventional beverage brands. I focused on creating a brand that felt light, approachable, and full of life, using imagery and design that would make a statement on shelves.

This project allowed me to experiment with bold visual language and packaging concepts, honing my skills in building a strong brand identity from the ground up while balancing creativity with commercial appeal.

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