As Cotton On Group’s Corporate Partnership Team expanded their sports-related programming, I was brought on to create a brand identity for a new initiative called Bleacher Athletic. The goal was to establish a strong, sports-inspired visual identity that could speak to both performance and community.

I leaned into classic sporting references - like shield motifs and collegiate-inspired typography - while keeping things clean and modern.

The result was a branding pack that felt grounded in athletic heritage but built for a contemporary audience. The shield icon provides a strong foundation for the brand to grow, and the naming structure lends itself perfectly to future expansion.

This project was all about clarity, confidence, and connection - and it was a blast to bring to life.