RAEF THE LABEL

For Raef The Label's First Light collection, I created a suite of graphics that drew on vintage sports uniforms and retro team-jersey styling.

The brief was for artwork that felt nostalgic and collectible but still sat naturally within Raef's relaxed, everyday aesthetic. I developed a range of logo-led designs, from a fine outlined wordmark to a bold oversized R monogram and a distressed varsity graphic celebrating the brand's 2021 beginnings. Details like sleeve numbering, badge insignia and contrast trims carried the athletic references across each piece.

The finished graphics give the collection a cohesive sporting identity, with a mix of pared-back and statement designs made to be worn on repeat.

www.RAEFLABEL.COM.AU | @raef_thelabel