BEST & LESS - NFL
TEXTILE & GRAPHIC DESIGN
While freelancing for Nick Auditore Represents, I designed an officially licensed NFL range for Best&Less, covering six teams: the Las Vegas Raiders, Kansas City Chiefs, Dallas Cowboys, Philadelphia Eagles, Los Angeles Rams and New England Patriots.
The brief was a fan-focused collection that captured the energy of game day while still reading as fashion-forward and accessible. I developed three core styles to carry across every team: a washed oversized tee with arched, distressed team type over a large-scale helmet graphic; a V-neck mesh jersey pairing script "National Football League" lettering with star-studded numbering; and a panelled jersey with contrast shoulders, sleeve stripes and outlined team lettering. Each design was adapted to every team's colours and identity while keeping a consistent look across the range.
The result is a cohesive, bold collection that brings authentic NFL spirit to everyday wardrobes, with styles to suit both dedicated fans and casual wearers.
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