IVIE

A brand made for the next generation of girls who move differently, dress confidently, and do things their own way.

Created for Rebel Sport, IVIE brings a fresh perspective to youth fashion, blending sport-inspired influences with an effortless streetwear attitude. Designed for the girls finding their own style, IVIE is playful yet confident, balancing a youthful energy with a cool, contemporary edge.

The visual identity takes cues from modern streetwear culture, where bold typography, minimal detailing, and considered simplicity do the talking. At its heart sits a strong, wordmark - clean, confident, and instantly recognisable. Its understated aesthetic gives the brand room to evolve, while maintaining a distinctive presence across every touchpoint.

A versatile suite of supporting graphics, secondary marks, and branded elements brings personality to the identity without overpowering it. From garment labels and swing tags to packaging applications, each detail has been thoughtfully considered to create a cohesive brand world that feels effortlessly cool and unmistakably IVIE.

Striking the balance between sporty and fashion-forward, the identity moves beyond traditional activewear aesthetics, embracing a more lifestyle-driven direction. It's a brand that feels current without chasing trends, designed to connect with a generation that values individuality, self-expression, and authenticity.

More than just a sportswear label, IVIE is about confidence, creativity, and finding your own way.

rebelsport.com.au/ivie